Sticklebrick is led by operators who have managed fleets, run distribution, dispatched engineers, closed months and defended margin in front of a board. We started a consultancy because the AI shift is too important to leave to platform vendors.
Most AI consultancies are staffed by people who have never run a depot at 6:30am or been responsible when an SLA breached. We have.
We sit alongside Fleetgenius, Bluepoppy and GreenTurtles, sister companies and services: Fleetgenius is our fleet AI, Bluepoppy brings vehicle leasing, and GreenTurtles fleet carbon. Sticklebrick brings that know-how to AI adoption.
Trust is the only thing that matters when you are putting the future of your business in the hands of a technology you don’t yet fully understand.
That is the whole conviction. Everything below is how we earn it.
We have run the kind of business you run, on the operations side rather than the IT side. We know what a trade counter sounds like at half past seven, and why a product is on hand in two depots but missing in the one that needs it.
We aren’t selling you our own model. Our economics aren’t tied to anyone’s vendor programme. If the right answer is a small open-source model in your own cloud, we say so. If it’s no AI at all, we say that too.
We don’t promise to transform you in ninety days. We promise to leave you better off than we found you, with a plan you can defend.
We’re paid for the consulting work, not for ongoing licence fees on something we built for you.
We extend them. If one is the wrong tool, that’s a different conversation and not one we lead with.
Customer data is never used to train any model, ours or a partner’s. We work under zero-retention terms as standard.
If we can’t show value on a pilot scope inside eight weeks, we’ll tell you.
You sign standard contracts with AI partners directly. When we hand over, you own the integration, the runbooks and the relationships.
Started as a mechanic and paint sprayer, then moved through fleet sales into senior management. Founded Sticklebrick and leads AI adoption work end to end. Managing Director of Bluepoppy.
The wider team is introduced on the first call, matched to your sector and systems.
Twenty minutes. No deck. We’ll tell you straight whether we can help.
